Step by step instructions :1. Place an ad on 'How to write' workshop in a national paper.
2. Describe how interesting and beneficial the workshop will be.
2. Provide a contact number in the ad.
3. Make sure the person who picks up the call is totally clueless on the workshop.
Believe it or not, that was exactly what MPH Bookstore did recently. My mum saw the ad on 'How to write' workshop and she dialed the telephone number provided in the ad. The person who picked up her call had no idea of the workshop. Naturally, my mum said goodbye within 30 seconds.
Sometimes, I wonder why companies waste money on advertising.
cc. MPH Management,
Do your customers a favour. Help us save a telephone call. Boleh,tak?
