GSC cinemas in Mid Valley Megamall has a large directory of restaurants to cater to moviegoers. Based on the categories, it seems to cater to people catching early shows (early birds) and late shows (night owls). The opening and closing hours are prominently displayed.
Would it be more useful for a moviegoer if it is 'redesign' to the following :
How many minutes do you have before your movie starts?
15 mins only >> Carl's Jr, Rotiboy
30 mins only >> Secret Recepi, Sushi King
45 mins only >> Nandos, Chillis
All the time in the world >> Teppanyaki, Pizza Hut
The 'recategorization' applies 3 key design principles :
1. Who is the user (moviegoer)
2. What is the context (i'm hungry but i need to catch a movie too)
3. What is his/her goal (find a place to eat within a limited time period)
cc. GSC management,
Can you put yourself in a moviegoer shoes? The outlets and patrons will thank you for it. Boleh, tak?
