GSC cinemas in Mid Valley Megamall has a large directory of restaurants to cater to moviegoers. Based on the categories, it seems to cater to people catching early shows (early birds) and late shows (night owls). The opening and closing hours are prominently displayed.
Would it be more useful for a moviegoer if it is 'redesign' to the following :
How many minutes do you have before your movie starts?
15 mins only >> Carl's Jr, Rotiboy
30 mins only >> Secret Recepi, Sushi King
45 mins only >> Nandos, Chillis
All the time in the world >> Teppanyaki, Pizza Hut
The 'recategorization' applies 3 key design principles :
1. Who is the user (moviegoer)
2. What is the context (i'm hungry but i need to catch a movie too)
3. What is his/her goal (find a place to eat within a limited time period)
cc. GSC management,
Can you put yourself in a moviegoer shoes? The outlets and patrons will thank you for it. Boleh, tak?
4 comments:
Your suggestion is good if the goal of the user is really to "find a place to eat within a limited time period", and perhaps you can add more info to each resto/cafe (e.g type of food, number to call --> probably to check whether the seats are available or not).
These additional info will help customer to make a decision within the limited time period.
I think the GSC should ask the moviegoers first, to find out what they really need and do when they're waiting for a movie to start. Then they can start from there : providing a useful info to the right person at the right time, in a right way.
Boleh, tak?
Borrys, I believe a mobile service will help eg. type 'info' to 5000 for the details (type of food, number to call). Probably throw in a 10% discount too!
Probably for the discount, but not for details (type of food, number to call). Imagine if there are 10 resto, and customer wants to know the type of food for each, then he has to send 10 SMS!!!
For the detail, probably the mobile site can be useful, it's easy to update instead of printing another poster if there's any update, and can contain a lot of information within a single page.
But then, I don't know whether movigoers would want to open the phone browser, or prefer looking at a big poster.
Good point. It will limited the number of people using this troublesome service. A simple poster is so much easier.
Post a Comment